Welcome! I’m so glad you’re here.

Hi! My name is Christy Hopkins and I am an art director and graphic designer. Storytelling is one of my passions that I use everyday to help my clients achieve their goals of connecting and establishing relationships with their audiences.

I invite you to take a look around and see some of my most recent projects I’ve directed, filmed, and edited. Since starting my career in creative marketing 7 years ago, I’ve had the privilege to work with a multitude of clients and companies to bring their ideas into a reality.

With a degree in digital media and a career in corporate marketing, I currently work as an Art Director overseeing and curating written, design, and video content for a marketing agency in North Carolina. I believe that corporate design and advertising deserve captivating storytelling and a personal touch that tugs on heart strings. Think we’d be a good fit? I’d love to learn more about you and how I can use my skills on your team in the future.

Let’s create together.

“Whatever you do and whatever story you’re writing, make it human – make sure the human element is at the centre of it and shapes it.”

— Jacob Moss

Meet Constance: Professional Branding Biography

In today's culture and environment, online presence is expected as you search for professionals to individually serve your wants and needs. Buying or selling your home isn't an easy task. And to Constance, it's more than just the transaction. It's about the relationship.

Learn more about Constance and what she can provide to you and your family as you navigate the biggest--and most stressful--journey of your life. She'll be there for the all the questions, contracts, showings, happy tears and the sad ones too.

Social: University Refresh Photography

In University Dining, we knew that creating a fun and exciting online space for community, great food, and information to flourish was paramount in increasing our involvement and recognition on campus. From promoting new offerings, sharing the fun from an end-of-semester bash, and encouraging mindful practices and eating, the new approach and style to our social media boosted views by 150.4% within the first 6 months.

Welcome to Dining!

Navigating college can be hard. And for incoming freshmen, eating on campus can be both challenging and exciting. To make the transition easier on new students, we created an informational, yet engaging video to share more about the nationally recognized dining program at Liberty University, including allergen assistance, chef training, and community involvement.

Brand Photography: South Street

Liberty University Dining created a unique concept, South Street Cheesesteaks, in Fall 2020 to offer more lunch and dinner options to students. And by the Spring 2021 semester, South Street became a student favorite for comfort food (and cheese fries!). Among other original locations created and designed by the in-house Marketing team, South Street gained national attention and needed updated PR materials to support digital and print articles for national release. The primary focus was to showcase student engagement, with real life students and some authentic and drool-worthy Philly Cheesesteaks.

Meet Dan: Professional Branding Video

In the world we live in, online presence is crucial as people look to Google, Instagram, and Facebook to find the right person for their needs.

Meet Dan: as a residential and investment realtor based in Portsmouth, New Hampshire, Dan is using his virtual platforms to find new clients, promote his listings, and share about his work ethic and ways he cares about the community he lives, works, and plays in.

Go, Girl!

Go, Girl! is a social good campaign that encourages elementary and middle school aged girls to pursue a career in STEM. In recent studies, women make up only 27% in the STEM workforce. Girls begin doubting their ability to change the world in adolescence as they aren't encouraged in the sciences. Go, Girl! challenges that with a holistic campaign featuring a poster series, mirror decals in school bathrooms, and social media content. Let's encourage our girls that they can change the world. Now let's raise that 27%!

CHRISTY HOPKINS

Content Creator | Storyteller | Marketing Professional