Reinventing an Animal Pharmaceuticals Ad Campaign

Bimeda, a leading voice in animal health, partnered with my team to create a dual-pronged national and regional ad campaign designed to market the company’s people-first approach to veterinarians and livestock producers. The ad campaign, which totaled over 115 assets across digital and print, spanned the United States with nine targeted regional micro-campaigns. The ad campaign featured Bimeda’s we’re-in-it-with-you mentality and their sales team's dedication to and knowledge of the industry. In the end, the ads generated more than 1.5 million impressions.