Small Business Brand Identity

Fire & Salt Co.—a sister brand to the livestock solutions brand Balance4ward—was a brand new concept for a lifestyle store in rural Iowa, featuring local products, beef, and gifts. From naming ideation and logo design to a branding package, Fire & Salt Co. desired a gritty, masculine, and heritage-inspired brand. A year after the brand launched their storefront, Fire & Salt Co. won 1st Place for Best Corporate Identity at NAMA in 2024, a prestigious agricultural marketing organization.