Welcome to Project 78. This personal project inspires women, creates a positive impact, and challenge society’s view of beauty standards.
In my final semester at Liberty University studying Digital Media: Video, I completed my degree's capstone course. To showcase my abilities, technical proficiencies, and creative strengths, I dove into a project that included my passion for storytelling, film, and design.
In the captivating full-length video, 10 women are raw and honest with their struggles of self-image and share an inspiring story of how they are learning to find their worth in Christ. I desired the videography to reflect their emotions: raw, abrupt, and natural. To include my passion for branding and marketing, I designed a brand image that is centered around the message and advocates for change in how women see their beauty and worth. This project is built to be industry-ready and something that a company can apply to their marketing and social campaign strategies.