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In University Dining, we knew that creating a fun and exciting online space for great food, information, and community to flourish was paramount in increasing our involvement and recognition on campus. And a new season of engaging copy, quality photography and video content, and relatable trends became a reality. From promoting new offerings, sharing the fun from an end-of-semester bash, and encouraging mindful practices and eating, the new approach and style to our social media boosted views by 150.4% within the first 6 months.